A French house dedicated to refinement. Rooted in tradition, driven by invention. Each creation embodies the elegance of Versailles, the grace of the Louvre, and the magical essence of beloved Paris.

Neoclassicism, with its commitment to reason and beauty, defines the spirit of the House—where refinement becomes a sacred gesture toward excellence. The House follows the principle of Noblesse Oblige. Which embodies responsibility, care, and integrity—where heritage meets contemporary ecological awareness.

This philosophy guides each creation: rooted in enduring values, respecting the environment, and offering more than a product—an invitation to experience history through each piece. From this heritage is born the House's magical motto: - It's time for magic.

The archetype of the House is The Magician—creator, transformer, guardian of wonder. This archetype holds the power to elevate the ordinary, transforming the present into a sensation imbued with the timeless elegance and craftsmanship of a bygone era, inviting us to savor the past and the present in perfect harmony.

A Magicienne brand is an alchemist of time and experience, subtly weaving the refined grace of the Belle Époque and the delicate complexity of Baroque and Rococo with the demands of the contemporary world. It transforms products into moments steeped in history, where the modern product dialogues with the richness of visual and sensory traditions stemming from the sublime heritage we admire in France, in Paris, and in its dreamy and distinguished palaces.

Neo-classical Refers to the Assimilation of Classical
Cultural Norms into the Modern World.

MAISON  DU  LYS contributes to the assimilation of classical cultural
norms and forms into the modern world, with regard to traditions,
aesthetics, culture and art.

By creating highest quality products with visual effects that evoke
an image of elegance and romanticism, as well as a wonderful sensation
of touching the history and beauty of France. - In order to transmit
the charm of France and its unique style, which is loved and
appreciated around the World.